Stop Building
The Wrong Thing
AI-powered problem validation platform that helps entrepreneurs make data-driven decisions before investing months in development.
✓ No credit card required ✓ Premium FREE until Nov 30 ✓ 2-minute setup
About Incubator-co
We're on a mission to help entrepreneurs avoid the #1 mistake in startups: building products nobody wants.
After seeing countless founders waste months (or years) building the wrong thing, we created Incubator-co as an open-source, AI-powered validation platform that makes customer discovery accessible to everyone.
Built by entrepreneurs, for entrepreneurs. We combine proven methodologies like The Mom Test with cutting-edge AI to give you the insights you need to make confident decisions.
Open Source
MIT licensed. Built in public. Community-driven innovation.
AI-Powered
Google Gemini 2.0 analyzes your evidence with advanced bias detection.
Proven Methods
Based on The Mom Test, Lean Startup, and Jobs-to-be-Done.
Democratize Validation.
Eliminate Guesswork.
We believe every entrepreneur deserves access to world-class validation tools—not just those with deep pockets or Silicon Valley connections.
Test Your MVP & Solutions
Once you've validated the problem, move to solution testing with AI-powered MVP recommendations
Solution Hypothesis
Define what you're building and why
AI MVP Helper
Get smart feature recommendations
Problem-Solution Connection
Link validated problems to solutions
Prototypes & Iterations
Track different MVP versions
Solution Testing
Track usability, value perception, and buy intent
Everything You Need to Validate
From customer interviews to AI-powered analysis, we've got you covered
Customer Interviews
Track and organize customer conversations with built-in templates and pain point analysis.
Learn more →Survey Analytics
Import survey data and get instant insights on demographic patterns and key findings.
Learn more →Market Metrics
Track TAM, SAM, SOM, and other crucial metrics with trend analysis and context.
Learn more →Research Library
Store competitor analysis, industry reports, and academic studies in one place.
Learn more →Bias Detection
AI identifies confirmation bias and data gaps to ensure objective validation.
Learn more →Solution Validation
Test your MVPs, prototypes, and concepts. Track usability, value perception, and buy intent.
Learn more →Simple 3-Step Process
Start validating in minutes, not weeks
Collect Evidence
Use our multi-tab workspace to organize interviews, surveys, metrics, and research. Templates make it fast.
AI Analyzes
Click "Analyze" and our AI comprehensively reviews ALL your evidence to generate insights.
Get Actionable Insights
Receive confidence scores, gap analysis, and specific next experiments to run.
Trusted by Entrepreneurs
Join founders who are validating smarter
"Saved me 6 months of building the wrong product. The AI analysis caught biases in my interviews I completely missed."
"Best tool for customer discovery. The templates made interviewing so much faster, and the insights are gold."
"Finally, a validation tool that doesn't require a PhD to use. Intuitive, powerful, and actually helpful."
Simple, Transparent Pricing
Start free, upgrade when you're ready
Premium
✨ Free until Nov 30, 2025
For serious entrepreneurs
- Everything in Student
- Priority AI processing
- Advanced analytics
Group
For teams (up to 5 users)
- Everything in Premium
- Team collaboration
- Shared workspaces
Feature Deep Dive
Learn how each feature helps you validate better
Master Customer Discovery
Built on The Mom Test methodology, our interview tracker helps you ask the right questions and avoid confirmation bias.
- Pre-built templates for different industries and customer segments
- Pain point extraction automatically identifies key problems
- Bias detection warns you about leading questions
- Pattern recognition across multiple interviews
What You'll Track:
Date, participant profile, context
Pain points, current solutions, willingness to pay
Action items and next steps
Import from anywhere:
Pro Tip: Combine survey data with interview insights for deeper validation
Turn Responses Into Insights
Import survey results and let AI analyze patterns, segment demographics, and identify key trends across your responses.
- Automatic segmentation by age, location, behavior
- Sentiment analysis on open-ended responses
- Statistical significance testing for key findings
Quantify Your Opportunity
Track market size (TAM, SAM, SOM), growth rates, and competitive metrics with context and trend analysis.
- Market sizing frameworks with formulas and examples
- Trend tracking over time with visual charts
- Source citation for credibility
Key Metrics:
Research Library
Centralize all your secondary research in one organized library.
- Competitor analysis documents
- Industry reports and white papers
- Academic studies and articles
- Market trend reports
AI-Powered Analysis
Google Gemini 2.0 comprehensively analyzes ALL your evidence at once.
- Cross-references all data sources
- Provides confidence scores (0-100)
- Identifies data gaps and weaknesses
- Actionable recommendations
Bias Detection
Stay objective with AI that identifies biases you might have missed.
- Confirmation bias detection
- Sample size warnings
- Leading question identification
- Cherry-picking alerts
Solution Validation
Test MVPs, prototypes, and concepts with structured validation.
- Usability testing metrics
- Value perception tracking
- Buy intent measurement
- AI MVP feature recommendations
Ready to Validate Your Idea?
Join hundreds of entrepreneurs who are building smarter, not harder.
✓ No credit card required ✓ Premium FREE until Nov 30 ✓ 2-minute setup