Stop Building
The Wrong Thing
AI-powered problem validation platform that helps entrepreneurs make data-driven decisions before investing months in development.
✓ No credit card required ✓ Premium FREE until Nov 30 ✓ 2-minute setup
About Incubator-co
We're on a mission to help entrepreneurs avoid the #1 mistake in startups: building products nobody wants.
After seeing countless founders waste months (or years) building the wrong thing, we created Incubator-co as an open-source, AI-powered validation platform that makes customer discovery accessible to everyone.
Built by entrepreneurs, for entrepreneurs. We combine proven methodologies like The Mom Test with cutting-edge AI to give you the insights you need to make confident decisions.
Open Source
MIT licensed. Built in public. Community-driven innovation.
AI-Powered
Google Gemini 2.0 analyzes your evidence with advanced bias detection.
Proven Methods
Based on The Mom Test, Lean Startup, and Jobs-to-be-Done.
Democratize Validation.
Eliminate Guesswork.
We believe every entrepreneur deserves access to world-class validation tools—not just those with deep pockets or Silicon Valley connections.
Everything You Need to Validate
From customer interviews to AI-powered analysis, we've got you covered
Customer Interviews
Track and organize customer conversations with built-in templates and pain point analysis.
Survey Analytics
Import survey data and get instant insights on demographic patterns and key findings.
Market Metrics
Track TAM, SAM, SOM, and other crucial metrics with trend analysis and context.
Research Library
Store competitor analysis, industry reports, and academic studies in one place.
AI Analysis
Google Gemini 2.0 analyzes ALL your evidence and provides confidence scores.
Bias Detection
AI identifies confirmation bias and data gaps to ensure objective validation.
Simple 3-Step Process
Start validating in minutes, not weeks
Collect Evidence
Use our multi-tab workspace to organize interviews, surveys, metrics, and research. Templates make it fast.
AI Analyzes
Click "Analyze" and our AI comprehensively reviews ALL your evidence to generate insights.
Get Actionable Insights
Receive confidence scores, gap analysis, and specific next experiments to run.
Trusted by Entrepreneurs
Join founders who are validating smarter
"Saved me 6 months of building the wrong product. The AI analysis caught biases in my interviews I completely missed."
"Best tool for customer discovery. The templates made interviewing so much faster, and the insights are gold."
"Finally, a validation tool that doesn't require a PhD to use. Intuitive, powerful, and actually helpful."
Simple, Transparent Pricing
Start free, upgrade when you're ready
Premium
✨ Free until Nov 30, 2025
For serious entrepreneurs
- Everything in Student
- Priority AI processing
- Advanced analytics
Group
For teams (up to 5 users)
- Everything in Premium
- Team collaboration
- Shared workspaces
Ready to Validate Your Idea?
Join hundreds of entrepreneurs who are building smarter, not harder.
✓ No credit card required ✓ Premium FREE until Nov 30 ✓ 2-minute setup